AES Show 2024 NY

Embarking on the journey from innovative research to launching a successful company in the audio technology sector can be both exciting and daunting. This workshop aims to demystify the entrepreneurial process for AES engineers and professionals who aspire to transform their research into a recognized product and a thriving business. By featuring a panel of seasoned entrepreneurs who have successfully navigated this path, attendees will gain invaluable insights and practical guidance on how to start and grow their own ventures in the audio industry.

Workshop Overview:
This workshop will provide a comprehensive roadmap for audio engineers and technologists considering the path of entrepreneurship. It will feature detailed discussions on the following key topics:

1. Identifying market opportunities:
- Understanding market needs and gaps in the audio technology sector.
- Conducting market research and validating your product idea.

2. Building a strong foundation:
- Transitioning from a research idea to a viable product.
- Establishing a solid business plan and securing initial funding.
- Protecting intellectual property through patents and trademarks.

3. From prototype to production:
- Developing and refining prototypes.
- Navigating the challenges of manufacturing and scaling up production.
- Ensuring quality control and meeting industry standards.

4. Go-to-market strategies:
- Crafting an effective marketing and branding strategy.
- Leveraging digital platforms and social media for product launch.
- Building partnerships and distribution channels.

5. Sustaining growth and innovation:
- Fostering a culture of continuous innovation and adaptation.
- Managing growth and scaling operations.
- Securing follow-on funding and exploring exit strategies.

Interactive elements:
The workshop will emphasize interaction and engagement, providing ample opportunities for attendees to pose questions and share their own experiences. Each panelist will deliver a brief presentation, followed by a moderated discussion and an open Q&A session.

Target audience:
This workshop is tailored for audio engineers, researchers, and technologists who have developed innovative audio technologies and are considering starting their own companies. It suits those with a basic understanding of audio technology and a keen interest in entrepreneurship.