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Exhibits+ badges provide access to the ADAM Audio Immersive Room, the Genelec Immersive Room, Tech Tours, and the presentations on the Main Stage.

All Access badges provide access to all content in the Program (Tech Tours still require registration)

View the Exhibit Floor Plan.
Wednesday October 9, 2024 9:00am - 10:00am EDT
The field of audio production is always evolving. Now with immersive audio formats becoming more and more prominent, we should have a closer look at what possibilities come with it from a technical but most importantly from an artistic and musical standpoint.
In our Workshop, "Unlocking New Dimensions: Producing Music in Immersive Audio," we demonstrate how immersive audio formats can bring an artist's vision to life and how the storytelling in the music benefits from them.
In order to truly change the way people listen to music and provide an immersive experience, we must transform how we write and produce music, using immersive formats not just as a technical advancement but as a medium to create new art.
In this session, we will explore the entire production process, from recording to the final mix, and master with a focus on how one can create a dynamic and engaging listening experience with immersive formats like Dolby Atmos. We believe that immersive audio is more than just a technical upgrade—it's a new creative canvas. Our goal is to show how, by fully leveraging a format like Dolby Atmos, artists and producers can create soundscapes that envelop the listener and add new dimensions to the storytelling of music.

Philosophy

Artists often feel disconnected from the immersive production process. They rarely can give input on how their music is mixed in this format, leading to results that may not fully align with their artistic vision. At High Tide, we prioritize artist involvement, ensuring they are an integral part of the process. We believe that their input is crucial for creating an immersive experience that truly represents their vision. We will share insights and examples from our collaborations with artists like Amistat, an acoustic folk duo, and Tinush, an electronic music producer known for his attention to detail. These case studies will illustrate how our method fosters creativity and produces superior immersive audio experiences.

New workflows need new tools

A significant pain point in current immersive productions is the tendency to use only a few stems, which often limits the immersive potential. This often happens because the process of exporting individual tracks and preparing a mixing session can be time-consuming and labor-intensive. We will address these challenges in our presentation. We have developed innovative scripts and workflows that streamline this process, allowing us to work with all available tracks without the typical hassle. This approach not only enhances the quality of the final mix but also retains the intricate details and nuances of the original recordings.
Our workshop is designed to be interactive, with opportunities for attendees to ask questions throughout. We will provide real-world insights into our ProTools sessions, giving participants a detailed look at our Dolby Atmos mixing process. By walking through the entire workflow, from recording with Dolby Atmos in mind to the final mix, attendees will gain a comprehensive understanding of the steps involved and the benefits of this approach to create an engaging and immersive listening experience.
Speakers
avatar for Lennart Damann

Lennart Damann

Founder / Engineer, High Tide - Immersive Audio
avatar for Benedikt Ernst

Benedikt Ernst

High Tide - Immersive Audio
Wednesday October 9, 2024 9:00am - 10:00am EDT
1E06

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